BYD officially launched the Sealion 6 DM-i plug-in hybrid SUV at the 2026 Busan Mobility Show. The company opened pre-orders for the new model starting at 37.5 million won. This pricing is lower than comparable domestic mid-size hybrid SUVs and fell below initial industry expectations.
BYD registered 7,023 new vehicles in South Korea during the first five months of 2026. This volume exceeds the company's total sales for the entire previous year. The surge propelled BYD to become South Korea's fourth-largest imported car brand, overtaking Lexus.