CEO Tim Cook confirmed Apple may charge for heavy usage of upcoming advanced Siri AI features. This marks the first public confirmation of a paid tier for the revamped assistant.
The monetization strategy involves offering expanded access and higher usage limits through iCloud+ subscriptions. Cook announced these upgrade possibilities during the company’s Q3 earnings call.
Apple intends to offset significant cloud computing costs associated with running sophisticated AI models. Baseline Apple Intelligence features will remain free for most users.