Apple’s iPhone 17 became the world’s best-selling smartphone in the second quarter of 2026. The device captured 6% of global unit sales according to Counterpoint Research. The iPhone 17 Pro Max and iPhone 17 Pro secured the second and third positions, respectively. Apple’s total unit sales grew 5% year-over-year.
Apple and Samsung claimed all ten spots on the global bestseller list, with each company securing five positions. The Samsung Galaxy S26 Ultra ranked fourth as the top-selling Android device.
The top 10 models accounted for 26% of global smartphone sales, up 2% from the prior year. The broader smartphone market shrank by 11% during the period. These figures indicate a significant consumer shift toward premium devices.