Indian consumer spending on mobile applications reached a record $345 million in the second quarter of 2026. This follows a previous high of $300 million recorded in the first quarter.
The surge marks a transition from high download volumes to significant revenue generation. Users are moving away from free, ad-supported models toward direct app spending and in-app purchases.
Growth spans multiple categories including gaming, AI tools, and daily utilities. This shift benefits dominant platform holders Google and Apple.