Adobe acquired Rilo, an Indian AI startup. Rilo was founded in September 2025. The acquisition aims to enhance Adobe's AI-driven marketing and customer experience platforms. Adobe announced the deal in early September 2026. It will integrate Rilo's team and technology to advance capabilities in creating automated and complex marketing workflows. Financial terms of the acquisition were not disclosed.
This marks Adobe's second acquisition of an Indian AI startup. Adobe previously purchased Rephrase.ai in 2023. Rilo had raised $1 million. It held a reported $10 million valuation. The startup specialized in an AI platform that enabled marketing teams to build and execute workflows using natural language. Adobe will shut down Rilo's standalone service.
Some analysts have raised price targets for Adobe's stock. This occurs ahead of its upcoming earnings report.