Adobe and IBM showcase the Adobe Marketing Agent for IBM watsonx Orchestrate at the IBM Think event. This integration grants IBM watsonx Orchestrate users direct access to Adobe Experience Platform AI agents. Users can access real-time audience insights and orchestrate customer journeys within the IBM platform.
The partnership delivers an end-to-end agentic AI system for enterprise environments. The system combines Adobe’s real-time customer data and AI orchestration with IBM watsonx’s infrastructure.
This collaboration builds on a 20-year partnership. The integration streamlines marketing workflows, including content personalization and campaign optimization. The system operates within a governed and secure environment.