Adobe unveiled new agentic AI solutions and partnerships at the Cannes Lions 2026 festival. The company is collaborating with Accenture, Omnicom, Stagwell’s Code and Theory, and WPP to leverage its content and data platforms. These alliances aim to revolutionize how global brands manage customer experiences at scale.
Adobe and Accenture Song co-developed an agentic experience orchestration framework to deliver AI-powered customer interactions. Omnicom is implementing AI Agentic Operating Model architectures across the automotive and retail industries. WPP is launching a connected intelligence layer to unify paid media spend with owned customer data.
These collaborations signal Adobe's deepening integration into the marketing and advertising ecosystems through advanced AI capabilities.