AMD reportedly informed partners of a 10% price increase for Radeon GPU and memory bundles. This adjustment takes effect in July 2026. A report on the Board Channels forum cites rising GDDR6 memory costs and constrained global memory supply as primary drivers. The increase will impact new orders from add-in-board partners, including ASUS, Sapphire, and XFX.
AMD has not officially confirmed the price increase. However, the move would likely translate to higher retail prices for consumers. The price hike would affect GPU partners' already tight margins. Partners will likely pass the additional cost to the PC gaming market. This development underscores persistent cost pressures affecting the semiconductor industry.