London-based investment firm AKO Capital reduced its position in Amazon (AMZN) by 34.04% during the second quarter of 2026. The change was disclosed in a quarterly 13F filing with the SEC, dated August 12, 2026, which details holdings as of June 30, 2026. Such filings are delayed, reflecting portfolio changes that occurred in the previous quarter.
The firm sold an estimated 589,000 shares, bringing its total holding to 1.14 million shares. Following the reduction, Amazon now represents 6.34% of AKO Capital's reported portfolio, down from 7.06%. This trade occurred during a quarter in which Amazon announced its annual Prime Day shopping event would be held in June for the first time since 2021.