Amazon’s annual Prime Day event fueled record-setting online retail growth from June 23 to June 26, 2026. Total U.S. online spending reached $26.4 billion during the four-day period, according to Adobe Analytics.
This figure represents a 9.3% increase in spending compared to the previous year. Significant discounts on electronics, appliances, and everyday essentials drove the performance.
Retail experts suggest that larger tax refunds also boosted discretionary spending during the sales period.