Amazon secured a multi-year licensing agreement with Oprah Winfrey for exclusive new content.
The deal features bi-weekly video podcasts scheduled for a summer launch.
Amazon gained rights to repurpose the 25-season library of The Oprah Winfrey Show.
New specials will feature Winfrey’s Favorite Things and Book Club brands.
The partnership aims to drive subscriber growth across Prime Video, Audible, and Amazon Music.
This investment strengthens Amazon’s competitive position in the global digital content market.