Amazon.com Inc. (AMZN) shares rose over 3% on July 15, 2026. Optimistic growth prospects for its cloud computing and e-commerce divisions fueled this increase.
Analyst reports bolstered investor sentiment. These reports project significant acceleration in Amazon Web Services (AWS) revenue. Some analysts estimate a 35.5% year-over-year increase for the second quarter. Surging demand for generative AI largely drives this projection.
The positive outlook follows a record-setting Prime Day event. This event occurred in late June.
The four-day shopping event generated $26.4 billion in U.S. online spending across retailers. This represents a 9.54% increase from 2025.
Overall spending grew. However, data indicated a decrease in average order size and household spending compared to the previous year.
Analysts maintain a bullish outlook on the stock. They cite AWS's momentum and AI investments as key long-term drivers.