APP is trading 12.2% up at $577.00 following reports that Meta will stop bidding on non-IDFA iOS traffic, a move expected to significantly ease competitive pressure on AppLovin’s ad auctions.
- The price action extends a sharp multi-day rally that began on May 26, 2026, as sentiment improves regarding the company's competitive position in the mobile advertising landscape.
- Today's move appears to be largely stock-specific, occurring while major market indices remain relatively flat.