AppLovin (APP) shares slipped in early June trading. Citi added the mobile technology company to its "90-day positive catalyst watch." The bank maintained a Buy rating and a $710 price target.
The positive outlook stems from the upcoming general availability of AppLovin's e-commerce advertising platform, Axon. Axon is scheduled to launch by June 30, 2026. The platform was previously available on a referral-only basis. The full rollout should accelerate store growth and revenue from the e-commerce sector.