Online sales for China’s 618 shopping festival grew 4% year-over-year, according to Syntun. This figure represents a sharp decline from the 15.2% expansion recorded in 2025.
A prolonged property crisis and a shaky job market fueled the subdued performance. Alibaba and JD.com failed to spur significant spending despite using AI-powered tools and simplified promotions.
The results align with data showing China's overall retail sales fell in May for the first time since 2022. This persistent slowdown in household consumption threatens to impede the country's broader economic recovery.