Bally’s Corporation Chairman Soo Kim is leading an aggressive expansion through his firm, Standard General. Kim leverages debt to acquire distressed or undervalued assets within the gaming industry. The strategy aims to build a unified transatlantic gambling group.
Major domestic developments include a new Chicago casino and a Las Vegas Strip resort. Kim is targeting the European market by viewing the UK’s high taxes and strict regulations as an opportunity to acquire smaller operators.
This counter-cyclical approach includes the proposed acquisition of Evoke plc. Evoke plc currently owns the major gambling brands William Hill and 888.