Baidu reported second-quarter revenue of approximately $4.62 billion. This figure represents a 4% year-over-year decline and missed analyst estimates. Sales have now fallen for five consecutive quarters.
The company posted a net income of about $342 million. Traditional advertising revenue plunged 19% year-over-year. Broader economic pressures and reduced client marketing budgets drove this decline.
Baidu AI Cloud revenue jumped 50% during the period. This growth failed to offset the deterioration of legacy advertising services. Management continues to pivot toward an AI-first strategy.