Dutch Bros and 7 Brew are competing for the unexpired leases of bankrupt drive-thru chain Salad and Go. A court hearing on Thursday afternoon will establish auction procedures for approximately 130 leases. Dutch Bros previously proposed to acquire up to 65 of these locations.
The auction results will influence Dutch Bros' growth trajectory in key markets like Arizona and Texas. Securing these sites would accelerate the company's store rollout. Losing the bid to 7 Brew would represent a strategic setback in the competitive drive-thru real estate market.