Byrna Technologies Inc. announced a significant restructuring of its sales and marketing organization to accelerate retail expansion and broaden its customer base. The realignment includes the departure of President Luan Pham and the appointment of marketing agency HLK as its new agency of record. The company will separate its sales and marketing functions into two dedicated senior leadership roles to better support its growth strategy.
Key Details
- Executive Departure: Luan Pham ceased serving as President effective June 13, 2026, as part of the organizational redesign. His departure was without cause.
- Leadership Consolidation: CEO Conn Davis has been appointed to additionally serve as President, effective immediately, with no additional compensation.
- Strategic Realignment: The company is splitting its combined sales and marketing department into two new senior roles and has appointed HLK as its agency of record to lead a brand repositioning effort.