Scott+Scott Attorneys at Law LLP is investigating Celsius Holdings for potential breaches of fiduciary duties. The probe centers on allegations that the company deceptively marketed energy drinks to children.
This action follows a separate investigation by the Texas Attorney General’s Office announced on June 4, 2026. The escalating legal and regulatory scrutiny creates a significant risk overhang for investors.
While some analysts maintain bullish outlooks based on brand strength, marketing practices have become a primary concern for shareholders. Investors are also monitoring operational performance and the integration of new brand acquisitions.