NBCUniversal’s Peacock is raising prices across all subscription tiers for the fourth time in four years. The ad-supported Premium plan will increase by $2 to $12.99 per month. The mostly ad-free Premium Plus tier will rise by $3 to $19.99 monthly. The limited-access Select plan will increase by $1 to $8.99 per month.
New pricing takes effect for new subscribers on August 18, 2026. Current subscribers will see changes on billing cycles starting September 17, 2026.
The move follows Peacock’s first profitable quarter in Q2 2026. The streaming service has reached 48 million paid subscribers. NBCUniversal stated the changes support content investment and market competitiveness.