Chipotle Mexican Grill opened its first Asian restaurant in Seoul, South Korea, on September 2, 2026. Sangmidang Holdings will manage domestic operations through a joint venture partnership.
The company selected South Korea for its sophisticated restaurant culture and consumer demand for quality ingredients. This entry serves as a strategic benchmark for future expansion across the Asian market.
Chipotle plans to launch two more South Korean locations by the end of 2026. The brand aims to enter the Singapore market in 2027.