Circle Internet Group signed a deal to become Chelsea Football Club’s Principal Partner and official front-of-shirt sponsor. The partnership begins with the 2026/27 season.
Circle and USDC branding will appear on jerseys for the men’s, women’s, and academy teams. The kits will debut at Chelsea’s first Premier League home game of that season.
Circle CEO Jeremy Allaire stated the partnership aims to increase global exposure for the USDC stablecoin. The initiative seeks to promote USDC as a tool for seamless, borderless transactions.
Circle’s stock fell nearly 2% in pre-market trading following the announcement. This decline follows a share price increase of more than 45% over the past month. Financial terms of the sponsorship agreement remain undisclosed.