OpenAI is offering major customers an outcome-based pricing model. This system charges clients only when the AI successfully completes a specific task. The move departs from industry-standard subscription or token-based fees to align costs with performance.

Salesforce is also testing a pay-per-resolution model for its customer service AI. Clients pay only when the AI resolves a case without human intervention. These shifts address enterprise demands for clearer returns on AI spending and may pressure competitors to adopt similar structures.