Salesforce Inc.'s investment in artificial intelligence startup Anthropic is now worth about $5 billion, according to a person with knowledge of the matter. This valuation marks a significant return for Salesforce, which has been a consistent investor in the AI firm through its Salesforce Ventures arm.
Salesforce's involvement began with an approximate $50 million investment in an early 2023 funding round. The company has continued to participate in every subsequent financing round, underscoring its strategic commitment to integrating advanced AI capabilities. This long-term backing is part of Salesforce's broader strategy to embed AI across its product suite and compete in the rapidly evolving AI landscape.