Crocs raises its full-year 2026 outlook after first quarter results showed brand strength offsetting a 12.3% decline in HEYDUDE revenue.

Crocs reported first quarter revenue of $921.5 million, a decrease of 1.7% year-over-year, and adjusted diluted earnings per share of $2.99. The results were driven by a 12.1% increase in direct-to-consumer sales, which was offset by a 9.9% decline in the wholesale channel.

Key Highlights

• The core Crocs brand revenue increased 0.8% to $767 million, led by a 12.9% increase in its direct-to-consumer channel and 7.2% growth in international markets.
• The HEYDUDE brand remains a drag on performance, with revenues falling 12.3% to $154 million, driven by a 24.7% decline in its wholesale channel.
• The company raised its full-year 2026 guidance for both revenue (now down 1% to up 1%) and adjusted diluted EPS (now $13.20 to $13.75).