Diageo is trading 4.48% up at $90.52 after Kenya’s competition authority conditionally approved Asahi’s acquisition of Diageo’s Kenyan assets, including its 65% East African Breweries stake.

  • Conditions require refrigeration space for competing products and funds for potential liabilities.
  • The approval removes a regulatory hurdle for Diageo’s planned $2.3 billion divestiture.
  • Broader markets were firmly higher on September 11, 2026, but the Kenya transaction appears to be the clearest company-specific catalyst.