The Walt Disney Company opened its first "Disney Store Limited Time" location at Ross Park Mall in Pittsburgh, Pennsylvania, on May 23, 2026.
This retail concept collaborates with Go! Retail Group to mark Disney's return to physical storefronts.
A second store will open in Paramus, New Jersey, in the fall of 2026. Both locations will operate through at least early 2027.
The retail launch coincides with the theatrical release of the Star Wars film, "The Mandalorian and Grogu."
The movie logged the lowest Thursday preview sales in franchise history, raising box office performance concerns.
On the same day, Disney released themed merchandise for the film at Disney Parks and in the video game Fortnite.