Duolingo acquired Animade, a London-based animation and motion design studio, to expand its in-house design and creative capabilities. Duolingo will integrate the entire Animade team into its existing Design Studio, bolstering the company's creative presence in the UK.
The acquisition aims to make the learning platform more engaging through enhanced product storytelling and character animation. Duolingo stated that as AI accelerates software development, investing in world-class human design talent remains a key differentiator. The move will support product innovation and new creative initiatives.