On May 23, GameStop CEO Ryan Cohen challenged eBay's financial efficiency.

Cohen criticized eBay's $2.4 billion marketing budget.

In a post on X, Cohen cited a seller's complaint thread to argue that eBay should manage basic functions like user logins.

He also highlighted an eBay job posting for a Senior Manager of Marketing Effectiveness, noting the role's responsibility is to determine where the money is spent.

The dispute follows eBay's rejection of an unsolicited $56 billion acquisition proposal from GameStop.

eBay's board deemed the takeover bid not credible.

Following the public bid, eBay permanently suspended Cohen's personal seller account.

eBay stated his activity posed a risk to its community.