e.l.f. Beauty’s brand rhode will launch in Mexico on June 9, 2026. This expansion marks the Hailey Rhode Bieber-founded brand’s first entry into Latin America.
The brand is also entering seven new European markets: Belgium, Bulgaria, Croatia, Czech Republic, Portugal, Romania, and Switzerland. This international rollout aligns with the global release of rhode’s Summer 2026 collection.
The move follows e.l.f. Beauty’s 2025 acquisition of the brand to scale its international footprint.