• e.l.f. Beauty, Inc. (ELF) is extending its multi-day rally, trading at $64.05 in pre-market.
  • The upward momentum follows the official launch of e.l.f. Hair, a new six-product haircare line, which began its digital-first rollout on TikTok Shop today, June 16, 2026.
  • This marks a significant category expansion for e.l.f. Beauty, aiming to disrupt the haircare market with accessible price points and a community-driven strategy.