🟢 e.l.f. Beauty, Inc. is trading 4% up today on international rhode brand expansion

e.l.f. Beauty, Inc. is trading 4% up now at $57.90 as investors react to strong brand momentum and the international expansion of its rhode brand.

• The company launched the rhode brand in Mexico and seven European countries on June 9, 2026, marking its first entry into Latin America.
• The strategic rollout follows an 80% sales surge, boosting investor sentiment despite broader market indices trading lower.