e.l.f. Beauty reported Q4 revenue of $449.3 million, surpassing analyst expectations. The company is reversing previous price hikes to lower costs on key products following a decline in unit sales.
Management will reinvest $58 million in anticipated tariff refunds into pricing and volume-growth initiatives. The company also returned ownership of the Keys Soulcare brand to founder Alicia Keys.
e.l.f. Beauty warned of a soft fiscal 2027 outlook due to rising oil prices. This forecast triggered multiple analyst price target cuts and drove ELF stock to a 52-week low of $49.72. The stock staged a minor recovery to end the week near $53.