Expedia Group’s vacation rental brand, Vrbo, is automatically enrolling property managers in its new Members Only Deals program. The initiative provides discounts ranging from 12% to 20% for One Key loyalty program members.
Property hosts must fully fund the cost of these discounts. Participants must actively opt out by September 10, 2026, to avoid enrollment.
Property owners expressed concern that the program will significantly reduce rental revenue. These discounts can also stack with existing weekly or monthly promotions.
Expedia reported that over 40% of all Vrbo bookings in the second quarter of 2026 involved supplier-funded promotions. This indicates a growing platform reliance on host-funded discounts to drive booking volume.