Google is overhauling its search engine to prioritize an interactive, AI-powered conversational experience over traditional web links. The new interface features an intelligent search box for complex queries and an AI Mode that provides synthesized responses directly on the results page.
The update is powered by the Gemini Flash 3.5 model. Google also plans to launch autonomous information agents that continuously monitor the web for updates on specific topics.
This shift may significantly reduce referrals to external websites. The move heightens concerns among publishers and content creators who rely on search-driven traffic for advertising revenue.