Google released the Fitbit Air on May 26. The new screenless wearable retails for $100. It monitors heart rate, sleep, and fitness metrics to minimize distractions.
The device syncs data with the new Google Health app. This application is compatible with both Android and iOS.
Basic health tracking is available at no cost. Advanced features require a premium subscription. This tier includes an AI-powered health coach utilizing Google’s Gemini.
The product positions Google as a direct competitor to Whoop. This launch targets a larger share of the affordable health and wellness market.