Alphabet's Google begins its annual Cloud Next conference today, April 22, in Las Vegas. Analysts suggest this event holds more significance than in prior years.

The cloud computing division is now the company's second-largest business segment. This unit also represents Google's fastest-growing segment.

The opening keynote will feature major announcements regarding artificial intelligence strategy. Expectations focus on the evolution of Gemini AI models. Google may also unveil new Tensor Processing Unit (TPU) chips for AI inference.

The company intends to move beyond simple AI assistance. This strategy focuses on platforms where AI agents execute complex enterprise tasks.