Oura filed for a confidential U.S. IPO in May 2026. The smart ring manufacturer carries a recent valuation of approximately $11 billion. Whoop also indicated that a public listing is its next major step. A March 2026 funding round valued the screenless fitness tracker company at $10.1 billion.
Both firms rely on subscription-based, recurring revenue models to demonstrate long-term sustainability. This strategy attempts to differentiate the companies from earlier wearable brands like Fitbit and Peloton. Investors remain cautious due to the mixed historical performance of previous public wearable firms. The success of these listings will likely signal the future investment landscape for the health and wellness technology sector.