Paris Saint-Germain (PSG) announced a multi-year 'Premium Partnership' with Google. The partnership extends through 2029. The agreement designates Google's Gemini as the club's Official AI Assistant. It also names Google Pixel as PSG's Official Smartphone.
The collaboration focuses on enhancing fan engagement and content creation. PSG's internal teams will use Gemini to develop engaging content. Pixel phones will capture exclusive behind-the-scenes footage. PSG will also establish a dedicated Google space at Parc des Princes stadium. This space will showcase Google's latest AI innovations to partners and guests.