X launched a rebuilt advertising platform powered by artificial intelligence. This global rollout represents the company’s most significant effort to date to revitalize its business. The system is currently in testing with a select group of advertisers.
The new engine leverages AI to improve contextual and semantic ad delivery. These tools address long-standing complaints regarding the platform's previously rudimentary advertising technology.
X intends to reverse a significant decline in ad revenue by simplifying the ad creation and management process. The integration seeks to make the platform more competitive with dominant players like Meta and Google.