GoPro is trading 10.15% up now at $0.66 after reports revealed that YouTube creator Markiplier acquired an 8.5% stake, making him the company’s largest individual shareholder.

  • An SEC filing dated August 20, 2026, reports ownership of 13.5 million Class A shares and classifies the investment as passive.
  • The disclosure drew broader attention on August 31, 2026, amid GoPro’s financial pressure and consideration of strategic alternatives; no separate company announcement was identified.