IBM and Adobe expanded their collaboration to deliver AI-powered customer experience orchestration. The partnership initially targets the airline and healthcare industries.
The solution integrates Adobe’s Real-Time CDP and Experience Platform with IBM’s watsonx Orchestrate and AI governance tools. These tools allow businesses to respond to customer intent in real-time.
IBM research indicates companies lose an average of $29 million annually due to slow customer response times. Organizations using AI to decode intent report lower acquisition costs and higher retention rates.