Intuit is reviewing its U.S. media account valued at $690 million annually. The review includes major brands such as QuickBooks, TurboTax, Mailchimp, and Credit Karma. Management launched the process to maintain best-in-class marketing in a changing media landscape.
The company previously awarded its global media account to Omnicom's Initiative in 2025. Intuit currently uses several different agencies for its U.S. marketing assignments. This review signals a potential shift in advertising strategies for its primary product lines.
Separately, today is the ex-dividend date for Intuit’s quarterly dividend of $1.20 per share. The company will pay the dividend on July 17.