Intuit's Credit Karma Expands to "Credit Invisible" Consumers, Aiming to Grow User Base

Intuit opened its Credit Karma division to "credit invisible" U.S. consumers without credit histories. The initiative provides tools to build credit and expands the platform's user base.

The expansion targets younger demographics, including Gen Z. Intuit aims to build long-term loyalty and cross-sell products like TurboTax and QuickBooks.

INTU stock rose over 1% in pre-market trading following the announcement.