Iren, an AI cloud provider and Bitcoin miner, secured a multi-year partnership with the Golden State Warriors. The agreement is reportedly worth over $50 million annually. This deal represents the richest jersey patch sponsorship in North American team sports history.
Iren will replace Rakuten as the official jersey patch partner starting in the 2026-27 season. The branding extends to the WNBA’s Golden State Valkyries and the G League’s Santa Cruz Warriors.
The company will serve as the Official AI Cloud Partner for the organization. Iren branding will appear throughout the Chase Center. The partnership also funds Bay Area community initiatives for AI and STEAM literacy.