Keurig Dr Pepper announced the first major 7Up brand refresh in over 15 years. The company reformulated the soda to shift from a lemon-lime profile to a bolder lime-lemon taste.
This strategic shift targets Gen Z and Gen Alpha consumers who prefer intense citrus flavors. The refresh introduces a new visual identity featuring a vertical logo and bolder colors.
Keurig Dr Pepper will roll out the update nationwide starting in mid-August. The changes apply to all 7Up varieties, including Zero Sugar and Cherry versions.