The Coca-Cola Company, McDonald's, and Heineken are lobbying European Union institutions to delay and revise the Packaging and Packaging Waste Regulation (PPWR). The corporate coalition is requesting postponed implementation timelines and changes to provisions governing single-use packaging. These proposed revisions could also weaken existing restrictions on harmful chemicals in food packaging.
More than 160 environmental and health organizations have responded by urging EU leaders to reject the lobbying efforts. This counter-movement argues that reopening the agreed-upon legislation would undermine environmental protections and create regulatory uncertainty for businesses already preparing for compliance. No specific market reaction to the news has been noted.