Luckin Coffee launched two specialty alcoholic beverages across its Chinese cafes. This marks the company's entry into the alcoholic drink market. The gin and whiskey-infused products serve as new growth drivers within a competitive coffee market.
The launch follows a first-quarter net profit decline. Revenue and store counts increased during the same period. A prolonged price war among Chinese food delivery platforms is currently squeezing profit margins.
Luckin aims to maximize in-store resources and enhance profitability through this venture. This nationwide rollout follows pilot programs in select cities.