Lululemon Athletica is trading 17.5% down at $100.47 after September 3 earnings prompted a sharp fiscal 2026 outlook reduction.

  • Management forecast fiscal 2026 revenue of $10.35 billion–$10.50 billion, down 5%–7%, and EPS of $9.48–$9.73; Americas comparable sales fell 12%.
  • Reuters linked the selloff to the lowered forecast and challenges facing incoming CEO Heidi O’Neill.
  • The decline is occurring despite a stronger consumer-discretionary sector; shares fell about 18% premarket amid elevated trading activity.